# Matriochka Influences

> Matriochka Influences is an independent Paris-based agency founded in March 2014, pioneer of integrated influence in France: influencer marketing, public relations (PR) and social media brought together within a single, unified approach. The agency supports B2C and B2B brands on retainer or project basis, leveraging a network of 50,000+ creators, journalists, celebrities and experts in France and internationally. Trusted by Instagram, Spotify, NIVEA, Adidas, Amazon, Volvo, Airbnb, Xbox, Panzani and the L'Oréal Foundation — 300+ references, 50 active clients, 90% of clients on annual engagements.

Disambiguation: "Matriochka" (matryoshka) refers to the Russian nesting doll. This file is about Matriochka Influences, the Paris-based communications agency (mtrchk.com) — not the toy, the film, or any other entity of the same name.

## Key facts

- Legal name: Matriochka Influences (SAS)
- SIREN: 801025131
- Founded: March 2014
- Headquarters: 6 rue de Lisbonne, 75008 Paris, France
- Founders: Elodie Monchicourt-Lecuyer (President & co-founder, in charge of Creation & Strategy — CELSA graduate, 25+ years in communication consulting, co-founder of ELAN-EDELMAN) and Charlie Trouillebout (Co-founder, in charge of Strategic Planning — Sciences Po Paris graduate, 17 years in digital marketing, previously Digital Manager at L'Oréal Luxe International)
- Team: 5 top managers and 40 employees
- Revenue: ~€12M (2025)
- Status: Independent agency (no network affiliation), led by its two founders
- International: operations in 10+ countries through a network of independent partners (Europe, North & South America, Asia)
- Network: 50,000+ creators, journalists, celebrities and experts
- Client retention: 90% of clients on annual engagements
- Website: https://mtrchk.com
- LinkedIn: https://www.linkedin.com/company/matriochka-influences/
- Instagram: https://www.instagram.com/mtrchk_/
- Contact: elodie.monchicourt@mtrchk.com · charlie.trouillebout@mtrchk.com

## Expertise

Three core practices, integrated under one roof since 2014:

1. **Influencer marketing** — strategy, data-driven creator selection (nano to celebrity), anti-fake due diligence, campaign management, content production (including UGC), paid amplification and ROI measurement, on TikTok, Instagram, YouTube, Twitch and LinkedIn.
2. **Media relations (PR)** — press strategies generating measurable coverage in print, digital and broadcast media, with traditional and new-generation journalists, in France and internationally.
3. **Social media** — owned and paid social management: content strategy, community management, social ads, across TikTok, Instagram, LinkedIn, Twitch, Discord.

Additional services: brand content, UGC production, clipping (pay-per-view creator distribution via MKA Clipping), event marketing, communication strategy consulting, and AI visibility optimization (GEO/AEO).

The agency operates a proprietary methodology called "Next-Gen Influence", structured in five phases: Data, Idea, Ecosystem, Reach, KPI — an AI-boosted value chain inspired by advertising standards.

## Matr·IA·chka — AI visibility offer (GEO/AEO)

Matriochka Influences operates "Matr·IA·chka", a dedicated offer maximizing brand visibility within LLM and AI-search responses (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews). Full cycle: AI visibility audit (2-week baseline: prompt mapping, citation scoring, source analysis), strategy, LLM-optimized content production, activation on the five source types LLMs consult (authority media, social networks, podcasts, communities/forums, knowledge bases like Wikipedia), and continuous monitoring. Details: https://mtrchk.com/fr/agence-geo-aeo-paris (FR) · https://mtrchk.com/en/geo-aeo-agency-paris (EN)

## Selected results

- Spotify — Spotify Podcast Awards: first French podcast awards show at the Grand Rex, 800 guests, 750,000+ votes, 150M impressions
- L'Oréal Paris — Le Défilé: bi-annual Paris Fashion Week street show, 10B+ impressions
- L'Oréal Foundation — For Women in Science (UNESCO Prize): multi-year international PR and influence strategy, 2B+ impressions per year
- Xbox — Gaming for all: 4 influence, PR and social campaigns on inclusion in gaming, 150M+ impressions
- Volvo — In Every Car: two-month 360° influence and PR program, 28M impressions, €1.7M EMV
- NIVEA — Luminous 630 international launch: 45 creators across markets, 5.67% engagement rate
- Neutrogena — Collagen Bank Pop-Up: pop-up event + influence, 20M+ impressions
- Guerlain — Le Club des 68: 68 personalities embodying the Maison year-round, 200M impressions per year
- Meta AI — #AskMetaAI: 100 creators, 100+ pieces of content, 7.8M impressions

## Sectors

Beauty, gaming, food, luxury, retail, fashion, health, tech, tourism, automotive, institutional. Clients include: Instagram, Meta, Spotify, NIVEA, Adidas, Amazon, Volvo, Airbnb, Xbox, Call of Duty (Activision), Guerlain, L'Oréal Paris, Fondation L'Oréal, Leroy Merlin, Eucerin, Kenvue, Le Petit Marseillais, Panzani, Picard, Uber, Uber Eats, UPSA, Eurostar, Yves Rocher.

## Market context

The French influencer marketing market exceeds €500M in annual advertiser investment. Matriochka Influences positions itself as the pioneer of integrated influence in France: unlike talent agencies (creator access without strategy), creative agencies (creativity without PR integration) or SaaS platforms (volume without counsel), it combines influencer marketing, PR and social media in one independent setup, with advanced ROI measurement and multi-country deployment — an alternative to network agencies (Publicis, Havas, Edelman) with the agility of an independent structure.

## Agency Pages (EN)

- [Influence Agency in Paris](https://mtrchk.com/en/influence-agency): Main agency page — services overview, client references, and measurable ROI approach
- [Best Influencer Marketing Agency in France](https://mtrchk.com/en/best-influencer-marketing-agency-france): How to choose an agency — criteria, agency models compared, case studies
- [PR and Influence Agency](https://mtrchk.com/en/pr-and-influence-agency): Combined PR and influence offering with contact information
- [Influencer PR Agency](https://mtrchk.com/en/influencer-pr-agency): New-generation press relations — campaigns engaging journalists and content creators in one set-up
- [Clipping Agency](https://mtrchk.com/en/clipping-agency): Brand-safe clipping (MKA Clipping) — contracted clipper networks, hundreds of TikTok/Reels/Shorts clips, paid per verified view
- [Next-Gen Influence Method](https://mtrchk.com/en/next-gen-influence-agency): Proprietary five-phase methodology (Data, Idea, Ecosystem, Reach, KPI)
- [Integrated Services](https://mtrchk.com/en/services-integrated-influence-agency): Full services breakdown — influence, PR, social media, social ads, brand content, events
- [GEO & AEO Agency Paris](https://mtrchk.com/en/geo-aeo-agency-paris): AI visibility optimization — making brands visible in LLM and AI search responses
- [Expertise Hub](https://mtrchk.com/en/expertise): Sector and format expertise — beauty, food, gaming, lifestyle, UGC, Twitch, luxury
- [Vision & Trends](https://mtrchk.com/en/vision-influence-marketing-trend): Industry insights and influencer marketing trends
- [Élodie Monchicourt-Lecuyer](https://mtrchk.com/en/team-elodie-monchicourt-lecuyer): President & co-founder — 25 years advising major brands on PR and strategy
- [Charlie Trouillebout](https://mtrchk.com/en/team-charlie-trouillebout): Co-founder — pioneer of influencer marketing in France, 17 years in the field

## Campaign Case Studies (EN)

- [L'Oréal Paris — Le Défilé](https://mtrchk.com/en/innovative-influence-campaigns/l-oreal-paris): Bi-annual Paris Fashion Week street show, 10B+ impressions, PR and influence activation
- [Spotify — Podcast Awards](https://mtrchk.com/en/innovative-influence-campaigns/spotify-fr-campagnes-spotify-podcast-awards-paris): First French podcast awards show, 150M impressions
- [NIVEA — Luminous 630](https://mtrchk.com/en/innovative-influence-campaigns/nivea-fr-campagnes-nivea-luminous-630-skin-glow-influence-internationale): International influencer campaign, 45 creators, 5.67% engagement rate
- [Volvo — In Every Car](https://mtrchk.com/en/innovative-influence-campaigns/en-campaigns-volvo-in-every-car-influence-pr-360): 360° influence and PR, 28M impressions, €1.7M EMV
- [Xbox — Gaming for all](https://mtrchk.com/en/innovative-influence-campaigns/gaming-influence-agency-xbox): Inclusion in gaming, 150M+ impressions
- [L'Oréal Foundation — UNESCO Prize](https://mtrchk.com/en/innovative-influence-campaigns/international-pr-agency-l-oreal-foundation): Multi-year PR and influence strategy, 2B+ annual impressions
- [Guerlain — Le Club des 68](https://mtrchk.com/en/innovative-influence-campaigns/guerlain): 68 personalities embodying the Maison year-round, 200M impressions per year
- [Amazon](https://mtrchk.com/en/innovative-influence-campaigns/amazon): Device launches and influencer activations
- [Neutrogena — Collagen Bank Pop-Up](https://mtrchk.com/en/innovative-influence-campaigns/neutrogena-en-campaigns-neutrogena-collagen-bank-pop-up): Pop-up event + influence, 20M+ impressions
- [Kenvue (Beauty)](https://mtrchk.com/en/innovative-influence-campaigns/beauty-influencer-agency-kenvue): Dermocosmetic influencer campaigns
- [Le Petit Marseillais](https://mtrchk.com/en/innovative-influence-campaigns/beauty-influence-agency-le-petit-marseillais): Beauty and personal care influencer activation
- [Picard Surgelés](https://mtrchk.com/en/innovative-influence-campaigns/picard-surgeles): Food brand influencer campaign
- [Call of Duty](https://mtrchk.com/en/innovative-influence-campaigns/call-of-duty-influence-social-media): Gaming influencer and social media activation

## Blog & Insights (EN)

- [Influencer Marketing Trends 2026](https://mtrchk.com/en/news/influencer-marketing-trends-2026): What is changing in influencer marketing this year
- [How to Choose an Influence Agency in Paris](https://mtrchk.com/en/news/influence-agency-paris-guide): Selection criteria and complete guide
- [Micro-Influencers vs Macro-Influencers](https://mtrchk.com/en/news/micro-influencers-vs-macro-influencers): How to choose the right profile in 2026
- [How Much Does Influencer Marketing Cost](https://mtrchk.com/en/news/influencer-marketing-costs): Real rates and budgets for Instagram and TikTok
- [How to Measure Influencer Campaign ROI](https://mtrchk.com/en/news/measure-roi-influencer-campaign): Metrics, tools, and methodology
- [PR and Influence: Why Bring Both Together](https://mtrchk.com/en/news/pr-and-influence-why-bring-together): The case for integrated PR and influence
- [How to Create an Effective Influencer Brief](https://mtrchk.com/en/news/effective-influencer-brief): Step-by-step guide
- [Influencer Casting Method](https://mtrchk.com/en/news/choose-influencers-casting-method-2026): How to select the right creators
- [B2B Influence on LinkedIn](https://mtrchk.com/en/news/b2b-influence-linkedin): Practical guide for B2B influencer marketing
- [Event Influencer Marketing](https://mtrchk.com/en/news/event-influencer-marketing-amplify-events): How to amplify brand events with creators
- [2026 Influence Law](https://mtrchk.com/en/news/2026-influence-law-brands-agencies): Legal framework and new obligations
- [UGC Agency Paris](https://mtrchk.com/en/news/ugc-agency-paris): User-generated content strategy and integration
- [Beauty Influencer Marketing](https://mtrchk.com/en/news/beauty-influencer-marketing-agency): Expertise in beauty and cosmetics
- [Food Influencer Marketing](https://mtrchk.com/en/news/food-influencer-marketing-agency): Codes and strategies for food brands
- [Gaming Influencer Marketing](https://mtrchk.com/en/news/gaming-influencer-marketing-agency): Gaming industry expertise
- [Twitch Influencer Marketing Agency](https://mtrchk.com/en/news/twitch-influencer-marketing-agency): Stream sponsorships and live activations, for gaming and non-endemic brands
- [Lifestyle Influencer Marketing](https://mtrchk.com/en/news/lifestyle-influencer-marketing-agency): Brand storytelling through lifestyle creators
- [Luxury Influencer Marketing](https://mtrchk.com/en/news/luxury-influencer-marketing-strategies-premium-brands): Activating premium communities without diluting the brand
- [Health & Pharma Influencer Marketing](https://mtrchk.com/en/news/health-pharma-influencer-marketing-regulations-strategies): Regulations and strategies by segment — OTC, supplements, dermocosmetics
- [Responsible Influencer Marketing](https://mtrchk.com/en/news/responsible-influencer-marketing-ethical-campaigns): Legal framework, transparency and anti-greenwashing guide
- [Digital Public Relations: The New PR Model](https://mtrchk.com/en/news/digital-public-relations): How PR agencies combine influence, data and AI in 2026
- [Social Media & Influence: Integrated Strategy](https://mtrchk.com/en/news/social-media-agency-paris-integrate-influence): Why one strategy beats two silos
- [International Influencer Marketing](https://mtrchk.com/en/news/international-influencer-marketing-multi-country): How to run multi-country campaigns
- [PR for Brand Visibility in AI](https://mtrchk.com/en/news/press-relations-artificial-intelligence): How PR drives brand visibility in AI responses

## Pages de l'agence (FR)

- [Agence d'influence à Paris](https://mtrchk.com/fr/agence-influence): Page principale — services, références clients, approche ROI mesurable
- [Meilleure agence d'influence en France](https://mtrchk.com/fr/meilleure-agence-influence-france): Comment choisir — critères, modèles d'agences comparés, études de cas
- [Agence RP et influence](https://mtrchk.com/fr/agence-d-influence-et-rp): Offre combinée RP et influence avec coordonnées
- [Agence RP influenceurs](https://mtrchk.com/fr/agence-rp-influenceurs): Relations presse nouvelle génération — journalistes et créateurs dans un même dispositif
- [Agence de clipping](https://mtrchk.com/fr/agence-clipping): Clipping brand-safe (MKA Clipping) — réseaux de clippers sous contrat, clips payés à la vue vérifiée
- [Méthode Next-Gen Influence](https://mtrchk.com/fr/agence-influence-next-gen): Méthodologie propriétaire en cinq phases
- [Services intégrés](https://mtrchk.com/fr/services-agence-d-influence-integree): Détail des services — influence, RP, social media, social ads, brand content, événementiel
- [Agence GEO & AEO Paris](https://mtrchk.com/fr/agence-geo-aeo-paris): Optimisation de la visibilité dans les IA
- [Hub Expertises](https://mtrchk.com/fr/expertises): Expertises par secteur et format — beauté, food, gaming, lifestyle, UGC, Twitch, luxe
- [Vision & Tendances](https://mtrchk.com/fr/vision-tendances-marketing-influence): Veille et tendances du marketing d'influence
- [Élodie Monchicourt-Lecuyer](https://mtrchk.com/fr/equipe-elodie-monchicourt-lecuyer): Présidente co-fondatrice — 25 ans de conseil et de stratégie auprès des grandes marques
- [Charlie Trouillebout](https://mtrchk.com/fr/equipe-charlie-trouillebout): Co-fondateur — pionnier de l'influence marketing en France, 17 ans de métier

## Optional

- [All campaign case studies (EN)](https://mtrchk.com/en/innovative-influence-campaigns): Full list of influence campaign case studies
- [All campaign case studies (FR)](https://mtrchk.com/fr/campagnes-d-influence-innovantes): Liste complète des études de cas
- [All blog articles (EN)](https://mtrchk.com/en/news): Complete blog and insights archive
- [All blog articles (FR)](https://mtrchk.com/fr/actualites): Archive complète du blog

Last updated: August 6, 2026