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Matriochka OS: our proprietary AI

A proprietary AI system that encodes our methods, experience and data to multiply what our senior consultants can do, and to put the full intelligence of Matriochka to work for your brand.

100+ proprietary skills

that encode our methods

Every area of the agency’s expertise is captured in a skill: writing a press release, building a media list, briefing a creator, producing a report, and more. Our teams start from our best practices, never from a blank page.


12+ years of data

that our teams can query in seconds

Since 2014, we have built up a body of campaigns, press coverage, creator data and results. Our consultants query it in seconds, so every recommendation rests on facts.


15+ senior talents

who bring strategic advice, creativity and relationships

The tool does not replace judgement: our senior team provides strategic advice, comes up with the ideas and builds relationships with journalists and creators. AI saves them time on production, so they can spend more of it with you.


10 partner technologies

connected to our system

Media monitoring, creator analysis, audience research and more: our partner tools, such as Traackr, Kolsquare, Emplifi and Onclusive, are connected to Matriochka OS. Their data flows through a single system instead of sitting scattered across separate platforms.


1 dedicated space per client

to protect confidentiality

Each client has a ring-fenced space, where their information is kept separate from other brands’. Your strategy, data and documents serve your brand alone.


Services

Three crafts to get people talking about you: journalists, influencers, communities, and now the AI engines that read them.