THE PIONEERING CONSULTING AGENCY
FOR INTEGRATED INFLUENCE

Media Relations, E-influence, Social Media.

#InfluenceForImpact

campaigns
We are an independent lifestyle and corporate consulting agency that supports iconic and emerging brands, on year-round or project basis, to engage their audiences via an integrated approach through the prescription of journalists and e-influencers as well as through their social networks, in France and internationally.
clients
all
service
beauty
beverages
beverages alcoholic
travel
food
high-tech
auto
gaming
health
institutions
silver economy
Xbox
Facebook
Instagram
Uber Eats
Volvo
Transavia
Spotify
Vinted
Budweiser
La Roche-Posay
Fondation L'Oréal
Orangina Sunstory
Johnson & Johnson
Materne
Sony
Bel
Corona
Lesieur
Guerlain
Marc Jacobs
Biotherm
Costa d'Oro
Haig Club
Jameson
Kat Von D
L'Oréal Operations
La Vache Qui Rit
Leffe
MAC Cosmetics
May Tea
MOM Group
Oasis
Orangina
Pom' Potes
Puget
Pulco
Ricola
Sanoflore
Schweppes
Villa Schweppes
Vista Print
Zeiss
Clarins
Navya
Cacharel
Diesel
Garnier
Maison Margiela
Viktor Rolf
Contrex
Vittel
Belvedere
Cointreau
Fruit d'Or
Hippopotamus
Liebig
Plantafin
Pro Activ
Qilibri
OFB
Quatar France
Opti Fibre
Bulb
Catawiki
Chance
PayGreen
Petit Bambou
Uber
Domitys
manifesto

TRADITIONAL ADVERTISING IS DEAD LONG LIVE INTEGRATED INFLUENCE!

At a time when crises are accelerating the transformation of consumption and business models and when consumers' mistrust of brand advertising content is becoming more radical than ever, what brands say about themselves is no longer at stakes. What now counts is what is said about them and, above all, who says it.

Whether they work in the B2B or B2C spheres, whether they are journalists, instagrammers, tiktokers, micro-influencers, celebrities, or even consumer fans... the voice of prescribers today has more impact in engaging a brand's audience than advertising.

But what does "engaging" mean? Engaging an audience obviously involves generating likes, comments, sharing... but it also means changing a behavior, embracing an idea, selling a product. We have the ability to demonstrate it because we can measure it. And we know this is a strategic issue.

Since the creation of our agency in 2014, we have been convinced that we must take the best of communication worlds to build tomorrow's world: to feed ourselves with planning approaches to identify the appropriate insights, to leverage creativity enabling to stand out through powerf ul concepts, to capitalize on the most relevant data to better target our actions and analyze their performance in real time... but also to invest in media buying to amplify their impact. And to multiply this impact, we are convinced that it is crucial to consider its ecosystem of influence, not in silos, but through an integrated approach that mixes media relations, e-influence and social media.

methodologies
Inspired by the advertising and media buying agencies, our #InfluenceForImpact work processes combine strategy, creation, execution discipline and measurement, in order to maximize the performance of our PR, e-influence and social media campaigns. 
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influence planning

  • Identifying insights and trends through social listening
  • Castings of journalists, e-influencers, experts and celebrities based on accurate data about the audiences they actually engage

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creation

  • Creation of campaign concepts
  • Creation of brand platforms and identities
  • Production of a wide variety of content: editorial (articles, studies, etc.), events (trips, conferences, parties, etc.), audiovisual (photos, videos, etc.), seedings, etc.

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activation management

Media relations, e-influence, social media
  • Broadcast of content through owned & earned canals
  • Paid amplification through media buying
  • Audiences relationship management
  • E-commerce boost (via affiliate programs, couponing, promo codes...) 

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monitoring & reporting

  • On & offline monitoring
  • KPIs tracking

know-how
We design and deploy influence strategies according to an integrated approach in earned, paid and owned canals, mobilizing a diversified field of skills.
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media relations

  • Corporate and consumer PR consulting
  • Messaging platforms
  • Journalists relationship management
  • Management of the press office
  • Push Radio-TV
  • Crisis communication management
  • Media training
  • Executives coaching
  • International PR programs coordination
  • Paid amplification
  • KPIs measurement 

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E-INFLUENCE MANAGEMENT

  • E-influence consulting
  • E-influencers casting
  • E-commerce programs (affiliate programs, promo codes, etc.)
  • Paid & unpaid ambassador programs
  • Product seedings
  • Content co-creation
  • Guidelines / creative briefs
  • Contractualization
  • Paid amplification
  • KPIs measurement 

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Social Media Management

  • Social media consulting
  • Digital content creation
  • Contents publications
  • Community management
  • Moderation
  • Rebounds / newsjacking
  • Competitions organizations
  • Media buying campaigns management
  • KPIs measurement 

partners technologies
We partner with the best technological tools based on data intelligence, 
both for collecting insights, identifying e-influencers and journalists according to audience and universe criteria, and managing and measuring the performance of our campaigns.
Augure Stellar Kantar
team
We are a team of committed and passionate personalities working in total synergy, with multidisciplinary expertise in media relations, e-influence, social media & brand content.
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ELODIE MONCHICOURT

President, in charge creation & strategy

CELSA graduate. More than 20 years of experience in communication consulting in agencies for iconic corporate and consumer brands at French and international levels. Co-founder of the communication consulting agency  ELAN-EDELMAN that she left in 2013.
Co-founder of Matriochka in March 2014. 

ABOUT 40 EXPERT TALENTS IN INTEGRATED INFLUENCE

A cast of highly qualified, pro active and committed talents, from consulting directors to account managers, senior and junior consultants. Multidisciplinary expertise in the fields of media relations, e-influencer relations and social media. A common culture: the culture of influence.

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CHARLIE TROUILLEBOUT

Co-founding partner, in charge of strategic planning

Graduate of Sciences Po Paris. More than 10 years of experience in digital marketing, e-influence, social media and e-commerce for top corporate and consumer brands at French and international levels. Previously Digital Manager at L'Oréal Luxe.
Co-founder of Matriochka in March 2014.

follow-us
@MTRCHK_
contact
Logo Matriochka Influences
6 rue de Lisbonne
75008 PARIS
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Elodie Monchicourt
-
Charlie Trouillebout
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