THE PIONEERING CONSULTING AGENCY
FOR INTEGRATED INFLUENCE

Media Relations, E-influence, Social Media.

#InfluenceForImpact

campaigns

We are an independent lifestyle and corporate consulting agency that supports iconic and emerging brands, on year-round or project basis, to engage their audiences via an integrated approach through the prescription of journalists and e-inﬂuencers as well as through their social networks, in France and internationally.

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clients

all

service

beauty

beverages

beverages alcoholic

travel

food

high-tech

auto

gaming

health

institutions

silver economy

manifesto

TRADITIONAL ADVERTISING IS DEAD LONG LIVE INTEGRATED INFLUENCE!

At a time when crises are accelerating the transformation of consumption and business models and when consumers' mistrust of brand advertising content is becoming more radical than ever, what brands say about themselves is no longer at stakes. What now counts is what is said about them and, above all, who says it.

Whether they work in the B2B or B2C spheres, whether they are journalists, instagrammers, tiktokers, micro-influencers, celebrities, or even consumer fans... the voice of prescribers today has more impact in engaging a brand's audience than advertising.

But what does "engaging" mean? Engaging an audience obviously involves generating likes, comments, sharing... but it also means changing a behavior, embracing an idea, selling a product. We have the ability to demonstrate it because we can measure it. And we know this is a strategic issue.

Since the creation of our agency in 2014, we have been convinced that we must take the best of communication worlds to build tomorrow's world: to feed ourselves with planning approaches to identify the appropriate insights, to leverage creativity enabling to stand out through powerf ul concepts, to capitalize on the most relevant data to better target our actions and analyze their performance in real time... but also to invest in media buying to amplify their impact. And to multiply this impact, we are convinced that it is crucial to consider its ecosystem of influence, not in silos, but through an integrated approach that mixes media relations, e-influence and social media.

methodologies

Inspired by the advertising and media buying agencies, our #InﬂuenceForImpact work processes combine strategy, creation, execution discipline and measurement, in order to maximize the performance of our PR, e-inﬂuence and social media campaigns.

influence planning

Identifying insights and trends through social listening
Castings of journalists, e-influencers, experts and celebrities based on accurate data about the audiences they actually engage

creation

Creation of campaign concepts
Creation of brand platforms and identities
Production of a wide variety of content: editorial (articles, studies, etc.), events (trips, conferences, parties, etc.), audiovisual (photos, videos, etc.), seedings, etc.

activation management

Media relations, e-inﬂuence, social media

Broadcast of content through owned & earned canals
Paid amplification through media buying
Audiences relationship management
E-commerce boost (via affiliate programs, couponing, promo codes...)

monitoring & reporting

On & offline monitoring
KPIs tracking

know-how

We design and deploy inﬂuence strategies according to an integrated approach in earned, paid and owned canals, mobilizing a diversiﬁed ﬁeld of skills.

media relations

Corporate and consumer PR consulting
Messaging platforms
Journalists relationship management
Management of the press office
Push Radio-TV
Crisis communication management
Media training
Executives coaching
International PR programs coordination
Paid amplification
KPIs measurement

E-INFLUENCE MANAGEMENT

E-influence consulting
E-influencers casting
E-commerce programs (affiliate programs, promo codes, etc.)
Paid & unpaid ambassador programs
Product seedings
Content co-creation
Guidelines / creative briefs
Contractualization
Paid amplification
KPIs measurement

Social Media Management

Social media consulting
Digital content creation
Contents publications
Community management
Moderation
Rebounds / newsjacking
Competitions organizations
Media buying campaigns management
KPIs measurement

partners technologies

We partner with the best technological tools based on data intelligence,

both for collecting insights, identifying e-inﬂuencers and journalists according to audience and universe criteria, and managing and measuring the performance of our campaigns.

team

We are a team of committed and passionate personalities working in total synergy, with multidisciplinary expertise in media relations, e-inﬂuence, social media & brand content.

ELODIE MONCHICOURT

President, in charge creation & strategy

CELSA graduate. More than 20 years of experience in communication consulting in agencies for iconic corporate and consumer brands at French and international levels. Co-founder of the communication consulting agency ELAN-EDELMAN that she left in 2013.

Co-founder of Matriochka in March 2014.

ABOUT 40 EXPERT TALENTS IN INTEGRATED INFLUENCE

A cast of highly qualified, pro active and committed talents, from consulting directors to account managers, senior and junior consultants. Multidisciplinary expertise in the fields of media relations, e-influencer relations and social media. A common culture: the culture of influence.

CHARLIE TROUILLEBOUT

Co-founding partner, in charge of strategic planning

Graduate of Sciences Po Paris. More than 10 years of experience in digital marketing, e-influence, social media and e-commerce for top corporate and consumer brands at French and international levels. Previously Digital Manager at L'Oréal Luxe.

Co-founder of Matriochka in March 2014.

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