A communications agency for the AI era
Influences & IntelligencesWho are we?
Matriochka is an independent PR, influencer marketing and social media agency, augmented by a bespoke AI system. We bring your product, brand or group to life across every voice that recommends it, all the way into LLM answers. The goal is to create impact along the whole value chain, from awareness through consideration to purchase.
Influences
- → Press relations
- → Influencer marketing
- → Social media
- → Visibility in LLMs
Intelligences
- → Human
- (strategy, creation, relationships)
- → Artificial
- (proprietary AI stack)
In real time
Acting fast, at the pace of the news, social media and AI answers.
They trust us
Around fifty leading French and international brands work with us today, 90% of them on annual contracts. This gives us a cross-sector view of what moves public opinion, purchases and now AI answers. Since the agency was founded, more than 300 internationally renowned brands have trusted us.
An agency, twice as smart
AI is the new influencer and the new performance engine: LLMs trust what others say about you, and they make us better at getting it said. Matriochka has therefore adapted its model and services to this structural shift, which is reshaping communications too.
Matriochka OS: our proprietary AI
A proprietary AI system that encodes our methods and draws on twelve years of experience and data. It multiplies what our senior consultants can do and puts the full intelligence of Matriochka to work for your brand.
Senior people who “augment” the system: because nothing beats experience when it comes to getting the most out of the tool and managing relationships with our clients, our influencers and our partners.
Elodie Monchicourt
Presidente
Charlie Trouillebout
General Manager
Stéphanie Constantin
Consulting Director
Audrey Juncker
Consulting Director
Mélissa Ollivier
Consulting Director
Anaïs Adoum
Consulting Director
Guillaume Ledin
Account Director
Clara Mirlycourtois
Account Director
Cédric Saba
Account Director
Angie Coullouette
Senior Consultant
Marie Subsol
Senior Consultant
Thomas Baubil
Senior Consultant
Isaïah Fauquet
Senior Consultant
Chloe Dubroca
Senior Consultant
Augustin Pichon
Senior Consultant
Our expertise in PR, influencer marketing and social media
Three crafts to get people talking about you: journalists, influencers, communities, and now the AI engines that read them.
Matr·AI·chka: our AI visibility offer
We analyse what ChatGPT, Gemini and Claude say about your brand, the sources they draw on and where your competitors stand. Then we activate PR, influencer marketing and social media to strengthen your presence and your credibility, and to improve your chances of being recommended.
Matriochka: who is it for?
⮕ Communications directors
Your reputation is shaped in the media and now in AI answers as well. We treat both as a single issue: press authority, key messages, handling of sensitive topics, and the accuracy of what AI says about your company.
⮕ Marketing directors
Your brand needs to be recommended at the moment the decision takes shape, whether by a creator, a community or an AI. We build programmes that drive awareness, consideration and conversion, measured in real time.
⮕ Sales directors
Influence can also be run as a sales channel. We choose creators for their ability to convert, not just for their audience. Tracked links, promo codes and affiliation are aligned with your key sales periods. Reporting speaks your language: revenue and cost per order.
Recent Strategies & Campaigns
Innovative, high-performing strategies and campaigns that push the boundaries of established communication models, in France and internationally.
Our latest news
Our independent agency
An independent organisation with an international culture, deliberately agile and highly responsive to the new timing demands of communications, driven by innovation and performance.
Frequently asked questions
What is Matriochka Influences?
Matriochka Influences is an independent PR, influencer marketing and social media agency, founded in Paris in 2014 by Élodie Monchicourt-Lecuyer and Charlie Trouillebout. It works with around fifty French and international brands, 90% of them on annual contracts. More than 300 brands have trusted it since it was founded.
Is Matriochka a PR agency or an influencer marketing agency?
Both, in one programme. We run corporate and consumer public relations with traditional and new-generation media. We also run influencer campaigns and manage social media. The three crafts work together, because journalists, creators and communities read and respond to one another.
How does PR influence the answers of ChatGPT, Gemini or Claude?
AI engines build their answers from what media, creators and communities publish. According to Muck Rack’s May 2026 study, 84% of the links cited by ChatGPT, Claude and Gemini come from earned content, not advertising. A brand covered by credible sources is therefore more likely to be recommended by AI. No agency can guarantee a citation, however.
What is Matriochka OS?
Matriochka OS is the agency’s proprietary AI system. It brings together 100+ skills that encode our methods, 12 years of campaign data and 10 partner technologies. It is run by our team of around forty people, including 15 senior consultants. Each client has a dedicated, ring-fenced space.
What is Matr·IA·chka?
Matr·IA·chka is our AI visibility offer. We analyse what ChatGPT, Gemini and Claude say about a brand, which sources they cite and where competitors stand. We then activate PR, influencer marketing and social media to strengthen the brand’s presence in their answers.
Which brands do you work with?
Brands in FMCG, beauty, tech, travel, automotive, fashion, banking and the public sector. They include Amazon, Panzani, Yves Rocher, NIVEA, Eucerin, Airbnb, Uber Eats, Volvo, Spotify, Leroy Merlin, Xbox and the L’Oréal Foundation.
How do you work and how do you charge?
Each team is built around the scope of the brief, from account director to junior consultant, with the founding partners involved on every account. We work on a project basis or a monthly retainer, with a recommendation and a tailored budget after a first conversation.
How do we start working together?
A first conversation is all it takes: tell us about your challenge, and we will come back with a recommendation. Write to elodie.monchicourt@mtrchk.com or charlie.trouillebout@mtrchk.com. The agency is based at 6 rue de Lisbonne, Paris 8th.