THE PIONEERING CONSULTING AGENCY
FOR INTEGRATED INFLUENCE
Media Relations, E-influence, Social Media.
#InfluenceForImpact
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manifesto
But what does "engaging" mean? Engaging an audience obviously involves generating likes, comments, sharing... but it also means changing a behavior, embracing an idea, selling a product. We have the ability to demonstrate it because we can measure it. And we know this is a strategic issue.
Since the creation of our agency in 2014, we have been convinced that we must take the best of communication worlds to build tomorrow's world: to feed ourselves with planning approaches to identify the appropriate insights, to leverage creativity enabling to stand out through powerf ul concepts, to capitalize on the most relevant data to better target our actions and analyze their performance in real time... but also to invest in media buying to amplify their impact. And to multiply this impact, we are convinced that it is crucial to consider its ecosystem of influence, not in silos, but through an integrated approach that mixes media relations, e-influence and social media.
Since the creation of our agency in 2014, we have been convinced that we must take the best of communication worlds to build tomorrow's world: to feed ourselves with planning approaches to identify the appropriate insights, to leverage creativity enabling to stand out through powerf ul concepts, to capitalize on the most relevant data to better target our actions and analyze their performance in real time... but also to invest in media buying to amplify their impact. And to multiply this impact, we are convinced that it is crucial to consider its ecosystem of influence, not in silos, but through an integrated approach that mixes media relations, e-influence and social media.
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