Influence, PR and Social Media Agency
Advertising is dead. Long live Affluence© !Next-Gen Influence
A value chain inspired by advertising and supercharged with AI, turning influence into a strategic lever for our clients' business success.
Recent Strategies & Campaigns
Innovative and high-performing strategies and campaigns that are shifting the paradigms of established advertising models, both in France and internationally.
Services
A holistic approach to Influence, encompassed in three major areas of expertise, designed to connect brands with their B2C and B2B audiences through the entire advocacy ecosystem, targeting specific or all parts of the marketing funnel: reach, consideration, conversion.
Clients
A portfolio of prestigious French and international brands, spanning a vast majority of current consumer sectors and associated societal challenges.
News
Partner technologies
More than ever, powered by AI productivity, our team of consultants is equipped with the most cutting-edge technological tools available, aiming to optimize our entire value chain.
Agency
An independent, international, and agile organization, connected to the most sharp-minded communication professionals and driven by a logic of growth and innovation.
Frequently asked questions
What does Matriochka Influences do?
Matriochka Influences is an independent agency founded in Paris in 2014, bringing three crafts together under one roof: influencer marketing, press relations and social media. We design and run campaigns for 300+ French and international brands, from NIVEA to Xbox, Spotify and Amazon.
What is integrated influence?
It is our pioneering approach: engaging creators, journalists and communities in one single set-up rather than in silos. A campaign designed this way gains coherence, reach and return on investment — each lever amplifies the others. We have practised it since 2014, well before it became a market standard.
Which sectors do you work in?
Beauty, food, gaming, luxury, tech, retail, travel, automotive and institutional. This diversity is an asset: every campaign feeds our knowledge of audiences, platforms and media for the benefit of all our clients. Discover all our expertise.
How do we start working together?
A first conversation is all it takes: share your challenge, and we will come back with a recommendation and a bespoke budget. Write to us: elodie.monchicourt@mtrchk.com or charlie.trouillebout@mtrchk.com.