Challenge
As Le Petit Marseillais' year-round influence and social media agency, our beauty influencer marketing team was tasked with generating massive virality among consumers for the relaunch of the iconic Extra Doux range. To achieve this, we leveraged the unmatched reach and engagement of TikTok, the leading platform for beauty influence campaigns in France.
Concept & Strategy
Together with Le Petit Marseillais, we launched the very first beauty advertising campaign entirely created by consumers on TikTok in France. In collaboration with high-reach content creators and using TikTok's "Branded Mission" media buying solution, Le Petit Marseillais paid tribute to Extra Doux fans by inviting them to share the personal emotion they experience when using Extra Doux products in their bathroom.
KPI
+55M impressions
