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PR for your brand's visibility in AI

When a consumer asks ChatGPT which sunscreen to buy or which agency to contact, they no longer click through ten results: they read a synthesised answer and move on. If your brand isn't in that answer, it is invisible at the exact moment the decision takes shape. Which leaves one question worth understanding: how do AI systems choose their sources — because that is where everything plays out.

A food brand lives better inside a recipe than inside a TV spot. That is exactly what a food influencer marketing agency delivers.

We help gaming publishers and brands become cultural leaders by orchestrating creators, platforms, and content with precision.

A brand lives better when it is narrated than when it is recited. That is what a lifestyle influencer marketing agency does.

Live sponsorships, brand integrations, Twitch Ads, events: Twitch offers brands formats no other platform can replicate. At Matriochka Influences, our gaming & Twitch agency has been activating live communities for over four years, for publishers like Xbox and Call of Duty — and for brands that have nothing to do with video games. Here is how it works.

74% of brands are shifting budget toward creator programs in 2026 (Influencer Marketing Hub, Benchmark Report 2026). Meanwhile, brands publishing original editorial content at least three times a week show a 54% higher brand preference score than those focused on promotional advertising (HubSpot 2026). Social media and influencer marketing are no longer separate disciplines. Brands that bring them together under one strategy achieve results that siloed approaches cannot match.

A strong brief makes the difference between generic content and an activation that delivers: here is what it should contain and the pitfalls to avoid.

Born from streaming culture, clipping is establishing itself as a new distribution lever for brands: specialised creators cut long-form content into short clips, publish them on their own TikTok, Reels and Shorts accounts, and get paid on real views. Here is what you need to understand before diving in.

The global influencer marketing industry is worth $34 billion in 2026 (Influencer Marketing Hub, Benchmark Report 2026). At the same time, 37% of influencer followers show signs of being fake or inauthentic (SociaVault Labs 2026). Creator selection has become the most strategic step in any campaign. Here is the method for casting that delivers real results.

In B2B, influence is not won in reels. It is won inside the LinkedIn feed.

Pop-ups, product launches, press nights: integrating creators at every stage of your events turns a one-off activation into a high-impact campaign.

From creator selection to regulatory compliance, running an influence campaign across multiple countries demands a rigorous methodology and deep understanding of each market.

The global luxury goods market reaches $480 billion in 2026 (Statista 2026). 80% of premium buyers engage with creator content before purchasing (inBeat Agency 2026). Influencer marketing has become essential for luxury houses, but the rules are different.

While brands fight over three seconds of attention on social media, 17.6 million French people treat themselves every month to hours of focused listening — on the metro, in the car, while running. Podcasting has become a mass medium without losing what makes it valuable: an intimate relationship between a voice and its audience. For an influence strategy, it is a singular lever, still under-exploited — and its value has just doubled with the rise of AI.

The influencer marketing industry reached $24 billion globally in 2024 (Statista 2025). In France, the most regulated market in the world for influencer practices, investment hit €519 million in 2024 (ARPP / France Pub 2025). Yet audience trust dropped from 51% in 2019 to 41% in 2023 (Cetelem / Harris Interactive). This guide draws on the ADEME Responsible Influence Guide (2026 edition) to outline the legal framework, the three pillars of responsible influence, and the practical tools for running credible campaigns.

The healthcare social media marketing industry is worth $14.7 billion in 2025, with projections reaching $52 billion by 2035 (Future Market Insights 2025). It is also the most regulated sector in influencer marketing: between strict prohibitions, controlled claims and transparency obligations, a poorly calibrated campaign exposes the brand to criminal penalties. Here is how to build a compliant and effective health influence strategy in 2026.

Two years ago, spotting a virtual influencer was a game: a 3D render, skin a little too smooth, a bio that owned the character. That time is over. According to Deloitte, 61% of consumers say they can no longer tell AI-generated content from human-made content. AI influencers are no longer a niche curiosity: they publish, sell and build communities — and most of their followers have no idea. For brands, the question is no longer "should we care" but "how do we use this without destroying the only thing influence really sells: trust".

Legal framework, new requirements, and best practices for fully compliant campaigns

Impressions, engagement, sales: discover the metrics that truly matter and the methods to prove the profitability of your influence campaigns.

Reach or authenticity? Compare the strengths of each profile to build the influence strategy best suited to your goals.

Clear benchmarks to understand, plan, and optimize your influencer marketing budgets in 2026.

Traditional PR no longer cuts it. In 2026, top-performing PR agencies combine influencer marketing, data analytics and artificial intelligence to amplify brand visibility across media, social platforms and AI search engines.

For a long time, public relations and influencer marketing operated in silos. In 2026, this separation no longer makes sense.

What are the real influencer marketing trends in 2026? Clipping, UGC, TikTok Shop, AI, B2B influence: a field perspective from Paris-based agency Matriochka Influences.

Launched in France on 31 March 2025, TikTok Shop has turned the favourite social network of under-35s into an open-air shopping mall. A year on, the numbers are dizzying and the rules of the game are getting clearer: on TikTok Shop, brands don't sell — creators do. Here is what you need to understand before diving in.

The global UGC platform market reaches $8.48 billion in 2026, growing at 28.8% annually (Fortune Business Insights 2026). 93% of marketers say creator-generated content outperforms branded content (Billo 2026). UGC is no longer a bonus: it is a production channel in its own right.