Services

Matriochka Influences is an influence, public relations and social media agency in Paris. Since 2014, we have brought these three disciplines under one roof — an integrated approach that remains rare in the industry and is at the core of what sets us apart.

We design integrated influence campaigns to connect brands with their B2C and B2B audiences, through the best creators and journalists as well as through their own social media channels. As an independent and agile agency, we operate across more than ten sectors (beauty, food, gaming, automotive, tech, luxury) and in over ten countries, for advertisers including NIVEA, Volvo, Leroy Merlin, Instagram, Spotify, Panzani and Fondation L'Oréal.

Our Next-Gen Influence method (Data > Idea > Ecosystem > Reach > KPI) structures every engagement, from strategy to reporting. The result: campaigns where PR and influence reinforce each other instead of operating in silos.

Influencer Marketing

Our influencer marketing agency activates the best creators — nano, micro and macro-influencers — across TikTok, Instagram, YouTube, Twitch and LinkedIn, in both paid and earned. From strategy to reporting, we maximise reach, engagement and purchase intent for your influencer campaigns.

Consulting

Digital transformation & influence
Trend monitoring
Paid & Earned influence strategies
Influencer casting & vetting (due diligence)
Tracking & performance analysis

Management of "Earned" / Organic Programs

Opportunity identification
Handling incoming requests
Seeding / Gifting (proactive and reactive)
Events management

Management of "Paid" / Co-Creation Programs

Influencer contact, negotiation, contracting
Creative briefing
Production oversight

Amplification Management for Reach & Sales

Management of sponsorship campaigns: campaign setup and performance monitoring
E-commerce campaign management: affiliation, promo codes, e-sampling, contests, live shopping, and drive-to-store

Media Relations

Our PR agency designs press relations strategies that generate measurable coverage across print, digital and broadcast media. We work with both traditional and new-generation journalists to strengthen brand consideration in France and internationally.

Matr·IA·chka PR for AI Visibility

Visibility audit in ChatGPT, Gemini, Perplexity & Claude
Editorial strategy & strategic prompt mapping
Press releases, media kits & press tools optimised for AI models
Monitoring & measurement of AI reputation

Consulting

Local, national & international PR strategies
Messaging platforms, Q&A, Briefing Books
Tracking & performance analysis

Press office management

Infiltration of editorial calendars
Ongoing journalists pitching (print, online & podcasts)
Negotiation of Radio-TV reports
Handling incoming requests
Coordination of international PR programs

Proactive PR

Creation & PR amplification of content: events, trips, studies, press conferences, press releases, seedings...
Media partnership negotiation
Executive support: media trainings, meetings with journalists, speaking opportunities

Reactive PR

Newsjacking: identifying media opportunities & pitching
Crisis management

Social Media

Our social media agency manages your brand's presence across all social platforms — TikTok, Instagram, LinkedIn, Twitch, Discord and more — in owned and paid. Content strategy, community management, social ads: we cover the entire conversion journey.