Services

A comprehensive approach to Influence, covering three key areas of expertise, connecting brands with both B2C and B2B audiences across the entire advocacy ecosystem

Influence

Maximize reach and purchase actions through creators of all sizes, across all platforms, leveraging both paid and earned approaches.

Consulting

Digital transformation & influence
Trend monitoring
Paid & Earned influence strategies
Influencer casting & vetting (due diligence)
Tracking & performance analysis

Management of "Earned" / Organic Programs

Opportunity identification
Handling incoming requests
Seeding / Gifting (proactive and reactive)
Events management

Management of "Paid" / Co-Creation Programs

Influencer contact, negotiation, contracting
Creative briefing
Production oversight

Amplification Management for Reach & Sales

Management of sponsorship campaigns: campaign setup and performance monitoring
E-commerce campaign management: affiliation, promo codes, e-sampling, contests, live shopping, and drive-to-store

Media Relations

Strengthen consideration through endorsements from both traditional and new generation journalists, following earned strategies.

Consulting

Local, national & international PR strategies
Messaging platforms, Q&A, Briefing Books
Tracking & performance analysis

Press office management

Infiltration of editorial calendars
Ongoing journalists pitching (print, online & podcasts)
Negotiation of Radio-TV reports
Handling incoming requests
Coordination of international PR programs

Proactive PR

Creation & PR amplification of content: events, trips, studies, press conferences, press releases, seedings...
Media partnership negotiation
Executive support: media trainings, meetings with journalists, speaking opportunities