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Matriochka Influences is an influence, public relations and social media agency in Paris. Since 2014, we have brought these three disciplines under one roof — an integrated approach that remains rare in the industry and is at the core of what sets us apart.

We design integrated influence campaigns to connect brands with their B2C and B2B audiences, through the best creators and journalists as well as through their own social media channels. As an independent and agile agency, we operate across more than ten sectors (beauty, food, gaming, automotive, tech, luxury) and in over ten countries, for advertisers including NIVEA, Volvo, Leroy Merlin, Instagram, Spotify, Panzani and Fondation L'Oréal.

To pick the right partner, read our guide on how to choose the best influencer marketing agency in France and explore all our areas of expertise. Since 2014, Matriochka Influences has brought PR, influencer marketing and social media together under one roof in Paris.

We create high-value content, shared by the most relevant journalists and creators as well as through brands’ own social channels.

As an independent agency, we draw on a network of partners for certain technical productions, such as events, video and research. We also work in a 360 approach with all of our clients’ partners (advertising, media, digital, event and consulting agencies), all over the world.

Influencer Marketing

Managing your strategic partnerships across the full influencer landscape: nano, micro, mid-tier, macro and mega influencers on TikTok, Instagram, YouTube, Twitch and LinkedIn, paid and earned, from strategy to reporting.

    Consulting


    • Digital transformation & influence
    • Trend monitoring
    • Paid & Earned influence strategies
    • Influencer casting & vetting (due diligence)
    • Tracking & performance analysis

    Management of "Earned" / Organic Programs


    • Opportunity identification
    • Handling incoming requests
    • Seeding / Gifting (proactive and reactive)
    • Events management

    Management of "Paid" / Co-Creation Programs


    • Influencer contact, negotiation, contracting
    • Creative briefing
    • Production oversight

    Amplification Management for Reach & Sales


    • Management of sponsorship campaigns: campaign setup and performance monitoring
    • E-commerce campaign management: affiliation, promo codes, e-sampling, contests, live shopping, and drive-to-store

Media Relations

Managing your media footprint through measurable coverage in print, digital and broadcast media, traditional and new-generation, in France and internationally.

    Matr·IA·chka PR for AI Visibility


    • Visibility audit in ChatGPT, Gemini, Perplexity & Claude
    • Editorial strategy & strategic prompt mapping
    • Press releases, media kits & press tools optimised for AI models
    • Monitoring & measurement of AI reputation

    Consulting


    • Local, national & international PR strategies
    • Messaging platforms, Q&A, Briefing Books
    • Tracking & performance analysis

    Press office management


    • Infiltration of editorial calendars
    • Ongoing journalists pitching (print, online & podcasts)
    • Negotiation of Radio-TV reports
    • Handling incoming requests
    • Coordination of international PR programs

    Proactive PR


    • Creation & PR amplification of content: events, trips, studies, press conferences, press releases, seedings...
    • Media partnership negotiation
    • Executive support: media trainings, meetings with journalists, speaking opportunities

    Reactive PR


    • Newsjacking: identifying media opportunities & pitching
    • Crisis management

Social Media

Managing your social channels through content strategy, community management and social ads, for a brand that shows up consistently across all its platforms (Instagram, TikTok, LinkedIn, YouTube, Twitch, Reddit and more).

    Conseil


    • Veille de tendances conversationnelles
    • Veille technologique
    • Stratégies social media (TikTok, Instagram,Twitch...)
    • Tracking & analyse de la performance

    Content creation


    • Design of Photos / Videos and AR/VR
    • Production through Shooting & AI
    • Newsjacking

    Community management


    • Annual animation of Instagram, TikTok, LinkedIn etc. accounts
    • Relational community management for niche communities (Discord)
    • Moderation

    Media buying management


    • Creation of dedicated Social Ads content
    • Campaign setup (cross-platform)
    • Real-time performance monitoring and optimization