Our organization is based on a pyramidal structure consisting of about fifty talents stemming from the fruitful encounter of different generations. It also operates, when necessary, by mobilizing very short internal circuits, in response to the current necessity of agility.

The founders

Élodie Monchicourt-Lecuyer

Élodie Monchicourt-Lecuyer

Co-founder and President, in charge of Creation & Strategy
Graduate of CELSA. Elodie has over 25 years of experience in communication consulting in agencies for consumer and corporate brands at both the French and international levels. She co-founded the communication consultancy agency ELAN-EDELMAN, from which she departed in 2013. Co-founding Matriochka in March 2014, she brings her strategic insight and creative energy to serve the agency's clients.

Charlie Trouillebout

Charlie Trouillebout

Co-founder, in charge of Strategic Planning
Sciences Po Paris graduate. Charlie has over 15 years of experience in digital marketing, influencer marketing, and social media for major consumer and corporate brands at both the French and international levels. Previously Digital Manager at L’Oréal Luxe International. Charlie co-founded Matriochka in March 2014, where he brings his skills in processing and identifying value-creating insights to the agency's clients.

The managers

A cast of qualified, proactive, and dedicated talents working closely with our clients. Multidisciplinary expertise in the fields of influence, media relations, and social media. A shared culture: that of integrated influence and excellence.

The international network

A collective of independent professionals in over 10 countries across Europe, North and South America, and Asia.

Next-Gen Influence

A value chain inspired by advertising and supercharged with AI, turning influence into a strategic lever for our clients' business success.


Forecast insights with AI


Craft impactful Concepts


Engage B2C & B2B Communities


Boost with Media Buying


Manage Performance in real time