Our expertise
Influencer marketing
We identify and activate the most relevant creators for each campaign — from niche nano-influencers to high-reach talent — across TikTok, Instagram, YouTube, Twitch and LinkedIn. Our data-driven approach enables us to anticipate trends, detect emerging profiles and build creator ecosystems aligned with our clients' business objectives. From creative brief to performance reporting, we manage every activation end to end.
Public relations
PR is in our DNA. We design media relations strategies that generate measurable press coverage across print, digital and broadcast media, in France and internationally. Our consultants maintain direct relationships with key editorial teams across sectors — from lifestyle press to business media — to place your messages where they matter.
Social media
We manage our clients' social media presence with an editorial and creative approach: content strategy, production, community management and paid amplification. Our teams combine monitoring, creation and performance analysis to turn every platform into a lever for engagement and conversion.
Our clients
Since 2014, we have been supporting French and international brands in their influence, public relations and social media strategies. Our portfolio spans a wide range of sectors: beauty and skincare with NIVEA, Eucerin, Neutrogena and Le Petit Marseillais, automotive with Volvo, fashion with Adidas, tech and digital with Instagram, Meta AI, Amazon, Bumble and Spotify, food and FMCG with Panzani and Uber Eats, travel and transport with Airbnb, Eurostar, MSC Cruises and Uber, retail and home with Leroy Merlin, gaming and entertainment with Call of Duty, and institutional engagement with the Fondation L'Oréal.
This sector diversity is at the heart of our approach: every campaign deepens our understanding of audiences and platforms, and strengthens our ability to connect brands with the right creators, the right media and the right communities.
Why choose Matriochka
→ A pioneer of integrated influence in France, Matriochka brings together three historically siloed disciplines under one roof: public relations, influencer marketing and social media. We have been practicing this integrated approach since 2014 — long before it became an industry standard.
→ What sets us apart is the power of strategic thinking and the strength of ideas. Every campaign starts with a strategic insight, not an influencer list. We leverage advanced tools, including artificial intelligence, to anticipate trends, identify the most relevant creators and maximize the real-time impact of every activation.
→ Our reach is both French and international. Based in Paris, we operate in over 10 countries through a network of independent consultants across Europe, North and South America, and Asia — supporting our clients wherever their audiences are.
→ Working with Matriochka means working with a team that is fully committed. Our decision-making circuits are short, our senior and operational teams directly accessible, and our agility allows us to respond to our clients' challenges with the speed and responsiveness that communications demand today.
The founders
Élodie Monchicourt-Lecuyer
Co-founder and President, in charge of Creation & Strategy
Graduate of CELSA. Elodie has over 25 years of experience in communication consulting in agencies for consumer and corporate brands at both the French and international levels. She co-founded the communication consultancy agency ELAN-EDELMAN, from which she departed in 2013. Co-founding Matriochka in March 2014, she brings her strategic insight and creative energy to serve the agency's clients.
Charlie Trouillebout
Co-founder, in charge of Strategic Planning
Sciences Po Paris graduate. Charlie has over 15 years of experience in digital marketing, influencer marketing, and social media for major consumer and corporate brands at both the French and international levels. Previously Digital Manager at L’Oréal Luxe International. Charlie co-founded Matriochka in March 2014, where he brings his skills in processing and identifying value-creating insights to the agency's clients.
The managers
A cast of qualified, proactive, and dedicated talents working closely with our clients. Multidisciplinary expertise in the fields of influence, media relations, and social media. A shared culture: that of integrated influence and excellence.
The international network
A collective of independent professionals in over 10 countries across Europe, North and South America, and Asia.
Frequently asked questions
Why choose an influencer marketing and PR agency in Paris?
A Paris-based influence agency gives you access to an already-activated network of creators, deep knowledge of French and international media, and a team that runs your campaigns end to end. At Matriochka, we have combined influencer marketing, PR and social media since 2014 to maximize the impact of every brand activation.
How much does an influence campaign cost?
It depends on the number of creators, the type of content and your objectives. A micro-influence campaign typically starts between 8,000 and 25,000 euros, a mid-size campaign between 25,000 and 60,000 euros, and large-scale programs regularly exceed 80,000 euros. We break it all down in our guide to influence campaign costs.
What is the difference between an influencer marketing agency and a PR agency?
An influencer marketing agency activates content creators on social platforms, while a PR agency drives coverage in the media. Matriochka does both under one roof: that is our integrated influence DNA, and it gives campaigns both immediate and lasting reach.
How does Matriochka select influencers?
We combine several criteria: real engagement rate, audience quality, editorial fit, collaboration history and fake-follower detection. We rely on specialized tech and AI tools, but above all we know the creators personally.
Next-Gen Influence
A value chain inspired by advertising and supercharged with AI, turning influence into a strategic lever for our clients' business success.