"The new 100% electric era"

Influence - Media relations / France


Faced with a constantly changing automotive landscape, Volvo Car France wants to strengthen its reputation among lifestyle audiences. The challenge for our PR and influence agency? Engage a maximum number of influencers and consumer journalists captive to Volvo's unique universe, while highlighting the brand's new vehicles and its commitments, notably its transition to 100% electric vehicles.

Concept & Strategy

Leveraging our positioning as an integrated influence agency (influence marketing agency and press relations agency), we have been animating a community of high-quality content creators and journalists around Volvo since 2017. We mobilize them through various initiatives, ranging from significant events like the Saut Hermès or the Volvo Pop-Up Studio, to co-creating content such as road trips, travels, and podcasts. Their main role? To generate and disseminate aspirational content that highlights the new vehicles of Volvo and the brand's commitments.


+100M yearly impressions

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