Challenge
Faced with a constantly changing automotive landscape, Volvo Car France wants to strengthen its reputation among lifestyle audiences. The challenge for our PR and influence agency? Engage a maximum number of influencers and consumer journalists captive to Volvo's unique universe, while highlighting the brand's new vehicles and its commitments, notably its transition to 100% electric vehicles.
Concept & Strategy
Leveraging our positioning as an integrated influence agency (influence marketing agency and press relations agency), we have been animating a community of high-quality content creators and journalists around Volvo since 2017. We mobilize them through various initiatives, ranging from significant events like the Saut Hermès or the Volvo Pop-Up Studio, to co-creating content such as road trips, travels, and podcasts. Their main role? To generate and disseminate aspirational content that highlights the new vehicles of Volvo and the brand's commitments.
KPI
+100M yearly impressions
