Challenge
Our influence marketing agency was asked to showcase the entertainment power of Instagram at the prestigious Cannes Film Festival, an event that is highly preempted by brands. Our mission? To captivate and inspire content creators and journalists the world over.
Concept & strategy
Thanks to our expertise as an influencer agency and press relations agency, we amplified the impact of a unique ephemeral space located in the heart of the famous Palais Bulles. We invited a squad of around 130 mega or macro influencers to express their creativity, affirming that Instagram is the platform par excellence for content creation. At the same time, we mobilized our network as a PR agency to invite the media to attend and cover this creative event.
KPI
- 350M impressions
