A new reality
ChatGPT, Gemini, Perplexity and Claude have become the first reflex for anyone researching a brand online. 31% of web users people now use LLMs to make purchases, a proportion up 46% compared to 2024, and 42% say they are ready to adopt this technology for their future purchases (Censuswide for Ayden, May 2025). 47% of them say they rely on AI to discover new brands (Censuswide for Ayden, May 2025).
These models don't feed on brands' marketing pages. They feed on press coverage from high-authority editorial sources — national and business press, vertical industry media, expert op-eds, reference podcasts.
The consequence: your brand's reputation in the age of AI depends more than ever on your press relations. PR is making its grand return into the marketing mix — provided you know how to steer it differently.
The Matr·IA·chka offering
Matr·IA·chka is the first French PR offering designed, produced and measured to maximise brand visibility and reputation in conversational AIs.
Traditional PR agencies know how to secure coverage, but don't measure its impact on AI. SEO and GEO agencies understand the algorithms, but can't produce editorial authority.
Matr·IA·chka sits precisely at the intersection of both.
What it changes, concretely
A four-step methodology, proven over 12 years and adapted to the challenges of AI visibility.
⮕ 1. Strategic planning.
A quantified audit of your brand's current presence in ChatGPT, Gemini, Perplexity and Claude. Mapping of the strategic prompts for your category. AI-first editorial strategy.
⮕ 2. Creation.
Press releases, media kits and press tools structured to be correctly interpreted and cited by AI models.
⮕ 3. Activation.
Priority targeting of the media that actually feed the LLMs. Positioning your executives and experts as sources cited in AI-generated answers.
⮕ 4. Monitoring and reporting.
A continuous dashboard tracking your visibility in AI. Before-and-after measurement of each campaign's impact.
Our stack
A best-in-class selection of AI tools for measurement and content production orchestrated by proprietary processes developed in-house: AI Visibility Protocol, Matriochka Prompt Matrix, LLM-Ready Editorial Framework and Source Authority Scoring.
Let's talk about your visibility in AI.
Contact our agency!
Elodie Monchicourt-Lecuyer — President & Co-founder — ✉️ elodie.monchicourt@mtrchk.com
Charlie Trouillebout — Co-founder — ✉️ charlie.trouillebout@mtrchk.com
