A specific support for organizations or business units in structuring teams, processes, and suitable tools to accompany the (rapid) transformation of the activity, placing the strategic field of Influence at its core. This support is structured into three phases:
Assessment of the skills and resources of the influencer marketing teams.
Mapping of processes and performance measurement
Influence activities audit
Competitive analysis: budget, strategy, and tactics.
Review of the organization's influence activities.
Identification of key issues and gap analysis.
Creation of a strategic plan.
Implementation of monitoring and evaluation processes.