Challenge
As an integrated influencer marketing agency, our goal is to position Picard as the French public’s favorite brand over the long term through PR, influencer marketing, and social media (LinkedIn and Twitter). Our mission? To highlight Picard’s commitments to CSR, purchasing power, and health, while leveraging the brand’s embodiment through its CEO.
Concept & Strategy
Since 2021, our media relations, influencer, and social media agency has been designing and implementing an “always-on” strategy consisting of media and digital campaigns. These campaigns aim to strengthen Picard’s connection with the French public through our target audience of opinion leaders (journalists and influencers). This strategy features key moments such as in-store TV segments, collaborations with influencers, and the organization of high-profile events. At the same time, a sustained presence in PR, influencer marketing, and on social media (particularly through the brand’s LinkedIn and Twitter accounts) ensures constant visibility.
KPI
+3Md yearly impressions
