Challenge
In the hyper-competitive dermo-cosmetics sector, where every brand competes with heavy media investments, Eucerin wanted to stand out by placing influence at the heart of a 360° marketing programme.
The challenge entrusted to our beauty influence agency in Paris: turning a simple skincare influencer campaign into a true point of differentiation, capable of anchoring the brand within a premium environment, demonstrating product performance in real-world conditions, and generating strong organic coverage across beauty, lifestyle and outdoor communities.
Concept & Strategy
As a Paris-based influencer marketing agency specialised in premium experiential activations, we designed a differentiating beauty influence campaign by taking over La Folie Douce Val d'Isère, the iconic Alpine venue, from February 2 to 4, 2026. For three days, 10 carefully selected content creators were invited to experience a full brand immersion and test the Aquaphor, Sun and Body ranges in the real extreme conditions of the mountain, turning product experience into embodied storytelling.
We structured a 360° influence programme built around several complementary levers. First, a premium influencer trip designed as a true brand immersion, with an editorial programme built to showcase each product range in its optimal context of use. Second, a beauty and lifestyle influencer casting selected through data-driven analysis of audience coherence and dermo-cosmetics credibility. Third, a multi-channel amplification across La Folie Douce's own platforms throughout February and March, extending visibility far beyond the influencer highlight.
This experiential influence activation reflects our positioning as a Paris beauty and dermo-cosmetics influence agency, a pioneer since 2014 of the integrated approach combining influencer trips, brand events, organic content and media amplification. A model enabling beauty brands to move beyond classic influence formats and build a lasting prescription ecosystem rooted in the real lives of consumers.
KPIs
Over 8 million organic impressions generated across the beauty influence campaign
