Challenge
As an international influence strategy and consultancy agency, the challenge was to elevate L'Oréal Paris' prestigious partnership with Paris Fashion Week. The goal? To further amplify the visibility of the L'Oréal Group's flagship brand and strengthen its appeal among a vast global community of beauty enthusiasts.
Concept & Stratégie
We created the "L'Oréal Paris Runway", a world first: an open-to-all street fashion show celebrating the fusion of fashion and beauty in the heart of Paris. Held during September's Paris Fashion Week, this event quickly became the brand's unmissable bi-annual highlight since 2017 and one of Matriochka's landmark campaigns.
KPI
+10B impressions
