Challenge
Against a backdrop of strong growth in the artificial intelligence sector and intense media debate, Meta wanted to raise awareness of Meta AI among the French public, promoting its creative uses and highlighting its specificities against an increasingly dense AI competitive landscape. The challenge entrusted to our tech influence agency in Paris: designing a tech and AI influencer marketing campaign capable of making innovation accessible, desirable and viral, translating a complex technology into embodied social narratives with strong viral potential across digital communities.
Concept & Strategy
As a Paris-based influencer marketing agencyspecialised in tech and digital influence campaigns, we designed an "always-on" digital campaign deployed throughout the year, leveraging emerging French content creators with highly engaged communities. A logic that prioritises depth of engagement and creative credibility over pure reach, fully aligned with how the new generation actually uses Meta AI.
We structured an always-on influence programme built around three levers. First, an emerging French creator casting selectedthrough data-driven analysis of engagement quality, thematic relevance (tech, lifestyle, humour, creativity) and organic virality potential. Second, an editorial co-creation logic with each creator, jointly imagining Reels showcasing creative, offbeat and unexpected uses of Meta AI to spark curiosity, adoption and viral momentum around the technology.
Third, a crosspost mechanic with the official @Meta account, multiplying each piece of content's impact by combining creator-owned audience and brand page reach.
This AI and tech influence campaign reflects our positioning as a Paris digital and tech influence agency, a pioneer of integrated influence since 2014, capable of orchestrating premium always-on programmes for the most demanding technology brands. A model that turns complex innovation into desirable, shareable, culturally relevant social content.
KPIs
Over 7.8 million impressions generated across the always-on campaign
