Challenge
To mark the European Academy of Dermatology and Venereology (EADV) congress, a flagship scientific event, Neutrogena set out to establish the European launch of its Collagen Bank range by asserting its dermatological credibility, while making the innovation accessible and engaging for a broader audience. The challenge entrusted to our beauty influence agency in Paris: translating a sharp scientific narrative into a memorable influencer marketing campaign, while orchestrating a product launch event capable of uniting the dermatology community, beauty influencers and end consumers around a single brand story.
Concept & Strategy
As a Paris-based influencer marketing agency, we designed a hybrid activation at the crossroads of influence marketing, PR and experiential retail. In the heart of Paris, at Saint-Lazare station, we brought the Collagen Bank innovation to life through an immersive pop-up, conceived as an educational and sensory space where the public could discover the science of collagen and the benefits of the range in a tangible way.
This hybrid format, sitting at the intersection of beauty influence, event marketing, retail activation and scientific communication, reached expert communities, mainstream consumers and specialised beauty media simultaneously. A positioning fully aligned with our expertise as aParis PR and influence agency, a pioneer of integrated influence since 2014.
KPIs
Over 20 million impressions generated across the activation Influencer and media coverage aligned with beauty, skincare and dermatology audiences High-traffic pop-up in one of Europe's busiest transit hubs European launch amplified by an influence and PR activation synchronised with the EADV congress
