TikTok agency in France

We cast the right profiles from our network of 50,000+ creators, journalists and celebrities: from nano-influencers who drive conversion to headline names who create the event. Every casting goes through our anti-fake due diligence: real audiences, authentic engagement, verified brand history.

TikTok punishes repurposed ads and rewards native codes: a hook in the first three seconds, vertical format, fast editing, trending sounds. We produce content built for the platform, including UGC, to fuel both your organic and paid campaigns.

Launched in France in March 2025, TikTok Shop turns creators into a sales force. We build your creator affiliation strategy: selecting selling profiles, designing the commission mechanics, managing the creator portfolio, and running live shopping highlights.

Content that performs deserves to travel further. We run your Spark Ads campaigns to extend the reach of creator content that has already proven itself organically, with performance-driven management.

The French social commerce market has changed scale. According to Effinity's analysis of TikTok Shop France data in late 2025, the platform generated €50.5 million in sales volume in a single month. Three lessons shape our approach: 84% of top shops' revenue comes from creator affiliation — not direct sales; 79% of sales come through short video, with live shopping acting as an accelerator during key moments; and a best-selling product mobilises a median of 65 creators. In other words: on TikTok Shop, performance doesn't come from one big hit but from a creator network managed over time. Which is exactly our craft.

Every TikTok programme follows our five-phase Next-Gen Influence method: Data (analysing your market and conversations), Idea (the creative concept), Ecosystem (casting and formats), Reach (amplification) and KPI (measurement: real reach, engagement, EMV, conversions). An AI-boosted value chain, inspired by advertising standards.

Because TikTok doesn't live in a silo. A successful TikTok campaign extends into press relations, bounces onto Instagram and YouTube, and feeds your brand content. Pioneers of integrated influence in France since 2014, we bring influencer marketing, PR and social media together under one roof — with the agility of an independent agency and references such as NIVEA, Xbox, Spotify, Amazon and Uber Eats.

It designs and runs a brand's presence on TikTok: editorial strategy, influencer campaigns, native content production, TikTok Shop management, Spark Ads campaigns and results measurement. Our specificity: integrating TikTok into a global influence set-up rather than treating it in isolation.

It depends on the set-up: number and size of creators, content volume, paid amplification, TikTok Shop mechanics. An effective programme can start with a few well-cast micro-influencers or mobilise dozens of profiles over several months. We build every budget bespoke, with full transparency on creator costs.

The brand opens a shop on the platform, then affiliated creators showcase its products in videos or live sessions and earn a commission on the sales they generate. The challenge isn't opening the shop — it's recruiting, managing and retaining the creator network that will make it perform.

Both, in different roles: macro-influencers build awareness and credibility, micro-influencers multiply touchpoints and drive conversion. On TikTok Shop especially, the number of creators matters more than the size of each one.

Beauty, food, gaming, tech, retail: sectors with demonstrable products excel there. But TikTok also works for B2B and corporate topics, provided you adopt the platform's codes rather than transposing your institutional communication. We will tell you honestly whether TikTok is a priority for you — and if not, where to start. See our campaigns.

Let's talk:

elodie.monchicourt@mtrchk.com / charlie.trouillebout@mtrchk.com

Last updated: August 2026