Gaming & Twitch Agency in France

We cast the right profiles from the French gaming ecosystem: Twitch streamers, video makers, professional players, multi-platform talents. Every casting is verified through our anti-fake due diligence and assessed on the one criterion gaming never forgives: legitimacy. A gaming audience instantly detects a forced partnership — and says so in the chat.

Twitch is the beating heart of live gaming: hours of live content, a creator-community bond of unique intensity, and formats we master — in-live placement, sponsored shows, multi-streamer special operations, Twitch Ads amplification. We know what works live, and what makes a chat run away.

Food, beauty, banking, fashion, drinks: non-endemic brands have every right to be in gaming, provided they bring real value — a moment, a format, a benefit the community wouldn't have had without them. We build credible bridges between your brand and this audience, avoiding the classic trap of a logo slapped on a stream.

A successful gaming campaign goes beyond the live: it gets told through specialised and mainstream press relations, extends onto TikTok and Instagram, and gets amplified in short-form content. Pioneers of integrated influence, we orchestrate the whole under one roof.

According to SELL's 2025 market report, the French video game market is worth €5.86 billion and counts 38.3 million players aged 10 and over, 84% of them adults. It is the country's leading cultural industry, ahead of cinema and music. For brands, the conclusion is simple: gaming is not a niche, it is a mass audience — but one that can only be approached on its own terms.

We have been working with Xbox for several years, notably on "Gaming for all", four influence, PR and social media campaigns on inclusion in gaming that generated over 150 million impressions. We also run Call of Duty's social media in France. And we bring non-endemic brands into gaming with the same standard of legitimacy.

It designs and runs a brand's activity in the gaming ecosystem: strategy, streamer and creator casting, partnership negotiation, format production, amplification and results measurement. Our specificity: integrating gaming into a global set-up combining influence, PR and social media.

Because live creates a bond that on-demand video cannot replicate: hours of live content, a chat reacting in real time, a community loyal to its creator. For a brand, it is a rare context of attention — and an instant credibility test. Twitch then combines with YouTube and TikTok to make the highlights live on beyond the stream.

Often, yes — that is actually where the opportunities are strongest, because most of your competitors don't dare to go there. The condition: bringing real value to the community rather than buying visibility. A format co-built with the right creators beats a logo on an event.

It depends on the set-up: streamer profile, live presence duration, formats produced, amplification. A partnership with a mid-size streamer who is highly legitimate with their community can outperform a headline name. We build every budget bespoke, with full transparency on creator costs.

Placement integrated into an existing live, sponsored shows or tournaments, multi-streamer special operations and community challenges. The right format depends on your objective: awareness favours the simultaneous reach of several lives, consideration favours long-term presence with a creator who genuinely embodies the brand.

Let's talk:

elodie.monchicourt@mtrchk.com / charlie.trouillebout@mtrchk.com

Last updated: August 2026