Volvo

For the launch of its new brand safety campaign "Volvo In Every Car", Volvo Car France wanted to amplify the message through influence and PR with a dual strategic constraint. On one hand, the marketing operation, while highly creative and disruptive, had PR potential limited to marketing and communication media: the team needed to create genuine communication alibis capable of enriching the core narrative and extending share of voice to mainstream and automotive media. On the other hand, the campaign needed to span two months to sustain conversations over the medium term and reflect the scale of a historic brand statement. The challenge entrusted to our Paris PR and influence agency: orchestrating a 360° communication programme capable of multiplying editorial angles, sequencing activations and maintaining momentum over time.

As a Paris-based PR and influencer marketing agency,we deployed a 360° campaign structured across multiple phases, combining strategic PR, cross-channel influence and editorial storytelling to amplify the message "There's a little bit of Volvo in every car".
Our Next-Gen Influence methodology (Data > Idea > Ecosystem > Reach > KPI) structured a two-month PR and influence programme built around two core pillars.

PR pillar: creating powerful communication alibis Following the TV and outdoor campaign launch, the PR strategy took the lead with the publication of a societal study conducted in partnership with IFOP, entitled "The French and the seatbelt: revolution and evolution since 1959". The study analysed French attitudes, behaviours and perceptions around this essential safety feature, providing a strong, legitimate editorial angle that opened the doors to tier 1 media through multiple exclusive interviews. A true communication alibi transforming a brand message into a societal topic.

Influence pillar: a cross-channel campaign in 4 phases In parallel, a cross-channel influencer campaign was deployed across Instagram, TikTok and YouTube, featuring different creator typologies, each interpreting the key message through their own expertise.

Phase 1 — Ambassadors & safety. The three brand ambassadors opened the campaign by sharing a personal experience where the seatbelt may have saved their life, reminding audiences that this innovation was invented by Volvo in 1959 and that there is a little bit of Volvo in every car today.

Phase 2 — Fashion. Five fashion creators took the floor with authenticity around the message "trends fade, the seatbelt stays". Each embodied fashion across the decades from 1959 to today, aboard a Volvo, illustrating the transition between eras with the symbolic gesture of buckling up.

Phase 3 — Expertise. Two automotive expert profiles were mobilised to carry out vehicle tests and make the technical messages around safety and Volvo's technological innovations accessible, while reaffirming the campaign's key message.
Phase 4 — Flight attendants. The campaign concluded with the activation of a flight attendant and a steward, universal symbols of safety. With humour, they revisited the safety gestures usually performed on aircraft, this time aboard a Volvo.

This automotive influence and PR programme reflects our positioning as a Paris influence, PR and communications agency, a pioneer of integrated brand communication since 2014, capable of designing 360° PR and influence campaigns sequenced over the long term, with mastery of multi-audience narrative and cross-channel activation. A model proving that real impact is built through duration, diversity of angles and the articulation of PR intelligence and influence power.

Over 28 million impressions generated across the full PR and influence programme