What we do
Product launches
Press release, product sheet, embargo management, press events, conferences: we orchestrate launches end to end, from spokesperson briefing to coverage tracking. Our knowledge of tech, lifestyle and mainstream newsrooms allows a product to exist beyond the specialised press.
Product reviews and loans
Reviews are the lifeblood of tech: a credible journalist's or creator's opinion weighs more than a media buying campaign. We run product loan programmes — reviewer selection, review guides, logistics, follow-up — to turn every product sent into measurable coverage.
Tech influence
Unboxing, demonstration, integration into daily life: we cast the creators who know how to show a tech product — from high-tech specialists to lifestyle and family profiles who embody the product day to day. Every casting goes through our anti-fake due diligence.
Media & influence monitoring
We provide our tech clients with daily monitoring of press and social coverage: tracking publications, qualifying tonality, continuous reporting. An industrialised practice that makes it possible to manage a product range's reputation day by day.
Tech sells through demonstration
According to GfK, nearly six French households out of ten already own at least one connected device. The market no longer needs evangelising — it needs deciding. In a category where spec sheets all look alike, the difference plays out on proof of use: the journalist who recommends, the creator who shows the product at home, the short video that makes the promise clear in ten seconds. That is exactly the terrain where PR and influence, worked together, outperform.
Our tech references
We work for Amazon in France on its devices and services universe, with continuous support: launches, press relations, events and daily coverage monitoring. We also support Leroy Merlin on its connected home product communications. Two references that demand the same standard: factual rigour, responsiveness, and measurement of every piece of coverage.
Frequently asked questions
What does a tech PR agency do?
It makes a tech brand's products exist in the media and among creators: press strategy, releases and product sheets, review management, events, spokesperson interviews and coverage measurement. Our specificity: treating PR and influence as one single set-up, because tech journalists and creators read and respond to each other.
How does a product review programme work?
We define the list of relevant reviewers — journalists and creators —, prepare a review guide that frames the messages without constraining the opinion, manage shipping and logistics, then follow each review through to publication. With one rule: never promise a positive review, but do everything so the product is evaluated in the right conditions.
Tech journalists or influencers: which to prioritise?
Both, at different moments. The tech press builds credibility and feeds the comparison articles that guide considered purchases; creators bring reach and proof of use in real conditions. An effective launch synchronises the two: press embargo first, then a wave of creator content.
What is specific about the smart home category?
It is a category of ecosystems: a product is judged within its environment — compatibilities, app, installation. The content that performs shows the product installed and used in a real home, over time. Hence the importance of lifestyle and family profiles alongside high-tech experts.
How much does a tech PR and influence programme cost?
It depends on the scope: one-off launch or year-round support, size of the review programme, number of creators, events. We build every budget bespoke, with full transparency on costs.
Launching a tech product?
Next-Gen Influence
A value chain inspired by advertising and supercharged with AI, turning influence into a strategic lever for our clients' business success.